We’re Only as Good as Our Team. And We’re A Very Good Team.

Ed Leclere


From a career in themed construction and marketing and a passion for events, Ed Leclere honed his event management skills as one of the contributors to the formation of what AZ Bike Week is today.

Before starting Motorsports Entertainment LLC, Mr. Leclere worked as Promotion Director for Harley-Davidson 20 plus years.

His career includes producing and promoting special events and concerts/festivals across the US and Mexico, and has strong relationships with performing artists including: Charlie Daniels, Jackyl, The Guess Who, Puddle of Mudd, Gin Blossoms, Bret Michaels and many others. Ed Leclere has developed events small to large, and has personally worked and managed every aspect from planning and advance work to setup and even acting as stage MC.


Ed Leclere also hosts and promotes music and events during his own weekly radio show on the Star Worldwide Networks.

Joel Frieberg

Director, Production

Joel Freiberg has been involved in the entertainment industry for over 40 years starting with his involvement in community theater at the ripe old age of 9 all the way through the present day providing technical services for video, audio and lighting productions.

Joel has spent many years working with or providing technical support for artist such as, MC Hammer, Bad Company, Meagadeth, Testament, Judas Priest, REO Speedwagon, Jeffery Osborne, George Duke, George Clinton, Diane Reeves, Najee, Kenny G, Gerald Albright and even a short stint with the great Andrea Bocelli.

Joel has also brought live production expertise to Antigua, Jamaica, Turks and Caicos, Argentina, Brasil, Venezuela, St. Lucia, The Bahamas , Sweden and many more countries around the world.

Born in Erie, PA, and raised in Solon, Ohio Joel has all of the great Midwestern values like a great work ethic and honesty that are necessary to be a good leader. Joel now calls South Florida his home, and he has become a valuable part of digital, live, and recording entertainment industry community.

Jim Moore

Director, Vendors

Jim Moore: Jim has attended events of every size in most of the States. He has been at Sturgis over 30 times, Daytona 18 times, Laconia 4 times, ROT in Austin Texas to Hollister in California. He has had the pleasure of being the Emcee of many events, been a promoter, a vendor, Bike Show winner and Charity Run Organizer.

Mr. Moore currently sits on the Board of Directors of 3 Charities and organizes the events and will Emcee and run the Charity Auctions. Along with that he is the Exec, Vice President of the Arizona Biker Information Guide, and HAS co-stared on the History Channels “Biker Battleground” and the “Misty and Kristy Show” on the Heartland Channel.

Jim has participated in the business arena of the motorcycle world also. He was instrumental in forming a Franchise in the motorcycle service industry with Bikers Bay. He is retired from the Dealer consulting business.

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